Want fibre with that?

While I mostly like to keep this "intelligent" and "respectful", I hope I'm allowed the occasional slip up. Anyway, the former CEO of one of the world's largest fast food companies has died of colorectal cancer, after an admitted frequent eating of said company's product. Now as a scientist, I know that a sample size of one isn't much, but one does have to wonder...

What would Morgan Spurlock have to say?