Take the Scenic Route

Friday, September 09, 2005

Archaeology is the New Black

Archaeology is the new black. Apparently. Or perhaps communication (in which case why did I leave that building?).

So yes. It's a bit disappointing. I think this could have made a nice sort of matt black, or at least a sort of shale grey:

Sensory science studies of aroma and flavour emphasise chemosensory properties of wine as the dominant source for judgments about wine quality. Smells and tastes are percepts that do not exist outside of the human observer, however, so an analysis of wine judgment that emphasises only chemosensory properties is incomplete. According to recent studies of the way that wine is perceived and judged, the sensory experience of wine is ambiguous and may be open to interpretation, with marked individual differences among even wine experts. Therefore, wine memory and perception are likely to be predominantly influenced by processes of construction and interpretation. Further, wine drinking or tasting is typically a social experience, and the ambiguous nature of wine allows a powerful influence by social factors, which have not been explored. The novel question of our proposal is whether wine judgements are subject to memory illusions and social influence. We propose to apply some classic procedures that can reveal distortions in normal memory over time and the influence of social situations on perception, in order to demonstrate memory illusions and social contagion in wine judgements and memory.

Oh well. Perhaps next time. Or some other dream.

1 Comments:

At Fri Sep 09, 12:14:00 PM GMT+12, Blogger limegreen said...

My impression is that there is a 'knack' to a successful application, as some people seem to fairly consistently write fundable, and others manage to consistently get past the preliminary round, while others fairly consistently get rejected outright.
It's especially galling, knowing that there was a 38% chance of money at the stage I got to. Those aren't bad odds in my book.

 

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